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AI has made it much easier for businesses to create content. A few prompts can produce a polished blog post, a LinkedIn update or a promotional message in seconds. The spelling is correct, the structure is tidy and the finished result often looks professional. The problem is that a great deal of AI-generated business content now looks and sounds exactly the same. Most people have seen the pattern. The post opens with an overly dramatic statement, breaks a simple idea into a s

Honestly, some tradespeople must think they’re doing us a favour just by existing. You call them out for a job, and if you’re lucky, they...